Bitlyquery

bitlyquery

I’ve decided to share some of the tools I use to do my work. Partly in the hope that someone may find them useful; partly in the hope that having other people use the tools will help improve them. The first one I’ve posted is one of a set of link shortener tools, called bitlyquery […]

Is Facebook Failing Marketers?

facebook-earnings.png

Last October, Forrester’s Nate Elliott wrote an inflammatory blog post in the form of an open letter to Mark Zuckerberg. Open letters have been in vogue since Jay-Z released a track of the same name last April but I’m pretty sure (given the timing) that Mr Elliott’s post was more inspired by SinĂ©ad O’Connor’s notorious […]

Pay more attention to your LinkedIn campaigns

LinkedIn Comment Hijack

When planning LinkedIn campaigns, do make sure that you allocate resources to moderate LinkedIn promoted posts; we all do it in the line of business for Facebook, and even for Twitter. LinkedIn is a valuable platform, but too often treated as an after thought by social media planners; if we’re going to commit budget, we need to do it better than Salesforce.

The relative sizes of the social media platforms

Social Media Audience

For most of the world (China and Russia excluded), Facebook should be seen as having the same role in our marketing communications planning as Google. Together, Facebook and Google are the twin engines that drive discovery for the average web user. Everything else is fresh and interesting, but sometimes we have to prioritise.

Getting a (temporary) access token to query Facebook’s Page Insights

Enter the query, /me/accounts and click Submit

All the pages for which you have permissions should appear in the results field.

Copy the access_token and id for the page you want to query (the id is the long number)

I’ve been playing around trying to get Page Insights data directly from the Graph API (usually we just export and process the data from the Insights dashboard.) Thanks to an excellent article by Facebook’s Paul Carduner on Authenticating with Facebook on the command line, I’ve found a way to do it; but if you just […]