As has often been observed, there’s something irresistable about schadenfreude. That’s one reason for the obsessive finger-pointing by the digerati every time a new brand experiences a social media crisis. Another may be our unholy desire for traffic. After all, I’m writing this blog post in response to today’s Nestlé-Greenpeace-Facebook storm (if you’re coming to [...]
One of the problems I quickly encountered when noodling around with Mechanical Turk is the limited and clunky web interface. Amazon has a handy comparison table which shows you what I mean by “limited”. Below is a look at the web interface for managing submitted HITs which will show you what I mean by “clunky” [...]
When London PR blogger Melanie Seasons started her blog two and a half years ago, the subject of her first post was her first post from her MySpace blog. In fact, she took most of her content from there as well. She calls her first post “a cop-out first post of another first post”, but [...]
Geek alert: if the title of this post isn’t a dead giveaway I should tell you — unless you’re interested in APIs and badly-put-together bits of code — this probably isn’t for you. I’ve recently found myself using a service provided by Damon Clinkscale called DoesFollow. All it does is answer the simple question “does [...]
The current approach to WOM is to try to stimulate positive WOM while addressing or countering negative WOM. A sort of “accentuate the positive, eliminate the negative and don’t mess with Mr In-Between” strategy.
But what if we could do it a different way?
Using nothing more than their public twitter relationships, is it possible to predict whether a US Congressperson is a Republican or a Democrat? The answer seems to be a guarded “yes” — our tools predict correctly 40/46 times (or around 87% of the cases.) This post follows on from a post earlier today in which [...]
This is a follow-up post to Why doesn’t the Tory MP have Twitter friends? — a report on some early research into the interrelationships between the few Westminster MPs who are on Twitter. According to Tweetminster, the number of UK MPs on Twitter has doubled since this time last month. Where there were eight Twittering [...]
A couple of days ago I did a little more analysis on Republican and Democratic Congresspeople on Twitter. Towards the end of the post, I realized that the unduplicated reach pareto chart that I’d built would only make sense if the US were a one-party state (or to be fair, if both parties had a [...]
Three weeks ago (and at the prompting of my colleague Eddie Garrett who heads up Porter Novelli DC’s digital team) I mapped out the interconnections between US Congress Tweeters. We’d been working on a Twitter crawler and it seemed like a good opportunity to test things out on a new data set. This is a [...]
Last weekend I posted a chart of Porter Novelli Twitter folk and their followers. If you read it, you’ll recall that I was dissatisfied by what it implied about the collective reach of Porter Novelli twitterers. Well, thanks to a long-ish train journey to Bolton and back, I was able to fudge a little perl [...]
