Why Are Scammers Always From Nigeria?

comingtoamerica

I am particularly fond of instances of “common knowledge” that turn out to be wrong. I actively enjoy having my remaining beliefs in urban legends burst. It feels like I’m attaining knowledge; or becoming less ignorant at the very least. This is one of my favourite examples: “Why Do Nigerian Scammers Say They Are From […]

Using Excel to summarise your Twitter Analytics data better.

Twitter Analytics with Excel

This is the first of what I’m planning will be a series of screencasts looking at Social Media data and analytics.

I hope it’s going to be a useful experience for me; but more to the point, useful for you. So I hope you’ll bear with me and give me feedback — either in the comments below, or on Twitter — where I’m @mediaczar.

For this first video, I thought I’d take a look at Twitter’s analytics product. Twitter opened this up to the general public last month — but some of us have had much longer to play around with it and get used to it. I thought it might be good to share some of what I’ve learned.

Bitlyquery

bitlyquery

I’ve decided to share some of the tools I use to do my work. Partly in the hope that someone may find them useful; partly in the hope that having other people use the tools will help improve them. The first one I’ve posted is one of a set of link shortener tools, called bitlyquery […]

Is Facebook Failing Marketers?

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Last October, Forrester’s Nate Elliott wrote an inflammatory blog post in the form of an open letter to Mark Zuckerberg. Open letters have been in vogue since Jay-Z released a track of the same name last April but I’m pretty sure (given the timing) that Mr Elliott’s post was more inspired by SinĂ©ad O’Connor’s notorious […]

Pay more attention to your LinkedIn campaigns

LinkedIn Comment Hijack

When planning LinkedIn campaigns, do make sure that you allocate resources to moderate LinkedIn promoted posts; we all do it in the line of business for Facebook, and even for Twitter. LinkedIn is a valuable platform, but too often treated as an after thought by social media planners; if we’re going to commit budget, we need to do it better than Salesforce.