I am particularly fond of instances of “common knowledge” that turn out to be wrong. I actively enjoy having my remaining beliefs in urban legends burst. It feels like I’m attaining knowledge; or becoming less ignorant at the very least. This is one of my favourite examples: “Why Do Nigerian Scammers Say They Are From […]
I’m a heavy BBEdit user. For those of you who don’t know, BBEdit is a text editor (not a word processor) and it’s been around for almost a quarter century. I use it for writing code (a bit), and for cleaning or manipulating text data (a lot.) But mostly, I use it as a research […]
This is the first of what I’m planning will be a series of screencasts looking at Social Media data and analytics.
I hope it’s going to be a useful experience for me; but more to the point, useful for you. So I hope you’ll bear with me and give me feedback — either in the comments below, or on Twitter — where I’m @mediaczar.
For this first video, I thought I’d take a look at Twitter’s analytics product. Twitter opened this up to the general public last month — but some of us have had much longer to play around with it and get used to it. I thought it might be good to share some of what I’ve learned.
Last October, Forrester’s Nate Elliott wrote an inflammatory blog post in the form of an open letter to Mark Zuckerberg. Open letters have been in vogue since Jay-Z released a track of the same name last April but I’m pretty sure (given the timing) that Mr Elliott’s post was more inspired by Sinéad O’Connor’s notorious […]
When planning LinkedIn campaigns, do make sure that you allocate resources to moderate LinkedIn promoted posts; we all do it in the line of business for Facebook, and even for Twitter. LinkedIn is a valuable platform, but too often treated as an after thought by social media planners; if we’re going to commit budget, we need to do it better than Salesforce.